My story
I started building websites in high school, mostly for classmates, mostly for free, mostly badly. It took a few years before I realized what I actually enjoyed wasn’t shipping features. It was the quiet parts: shaping information, tuning typography, watching a page load faster than it did yesterday.That quiet obsession is what carried me from a first job at a small studio, through a senior role at a larger agency, to the independent practice I run today. Somewhere along the way WordPress stopped being just a CMS to me and became the surface I use to think about content, performance, and design.Today I work with a small number of clients at a time: founders, agencies, and product teams who care about the details as much as I do.